| 翻訳と辞書 |
| Quarter Pounder ： ウィキペディア英語版 |
Quarter Pounder
The Quarter Pounder is a hamburger product sold by international fast food chain McDonald's, so named for containing a patty with a precooked weight of a quarter of a pound (113.4 g). It was first introduced in 1972. In 2013, the Quarter Pounder was expanded to represent a whole line of hamburgers that replaced the company's discontinued Angus Third Pounder hamburger. In 2015, McDonald's increased the precooked weight to 4.25 oz (120.5 g).〔 〕
==History==
The Quarter Pounder was created by Al Bernardin, a franchise owner and former McDonald's Vice President of product development, in Fremont, California, in 1971.〔 〕 Bernardin had moved to Fremont in 1970 after purchasing two company-owned McDonald's restaurants.〔
Bernardin began experimenting with new menu items for his McDonald's franchises. According to a 1991 interview, Bernardin noted that he "felt there was a void in our menu vis-à-vis the adult who wanted a higher ratio of meat to bun."〔 In 1971, Bernardin introduced the first Quarter Pounders at his McDonald's in Fremont using the slogan, "Today Fremont, tomorrow the world."〔 His Quarter Pounder became a success and was added to the national American menu in 1972.
In November 2008, McDonald's Japan (which did not ordinarily offer the Quarter Pounder) converted two Tokyo restaurants into "Quarter Pounder" branded restaurants which only sold Quarter Pounder meals. These promotional branches closed on November 27, 2008 coinciding with the re-introduction of the Quarter Pounder at regular McDonald's branches throughout the Kantō (Tokyo) region from November 28.〔("Kitajima gets his hands on Quarter Pounder" (27 November 2008) ). Retrieved on November 30, 2008.〕 The Quarter Pounder was launched at one McDonald's restaurant in the Kansai (Osaka) region on December 23, 2008.〔("Hundreds line up for an hour at Osaka McDonald's for Quarter Pounder debut" (24 December 2008) ). Retrieved on December 26, 2008.〕 It was later reported that 15,000 customers had visited the restaurant on the first day, generating a record 10.02 million yen in sales for a single restaurant in one day. However, it was also revealed that McDonald's had hired 1,000 "extras" to queue up on the first day. McDonald's Japan explained that the hirees were used for "product monitoring purposes".〔Sankei News: ("マクドナルドがサクラで行列演出？ 新商品先行販売で" (McDonald's used shills to queue for new product launch?)(25 December 2008) ). Retrieved on December 26, 2008. 〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
■ウィキペディアで「Quarter Pounder」の詳細全文を読む
スポンサード リンク
| 翻訳と辞書 : 翻訳のためのインターネットリソース |
Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.
|
|